The Grass-Fed Beef Supply Chain

Eating healthy is not only a trend, it’s a lifestyle. Today more and more people are conscious of what they eat, where their food comes from, and how it was produced.
Check out this eye-opening article on the growing grass-fed beef industry from Forbes, and learn what a few of the major retailers are doing to steer the industry in the right direction.
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Written by Steve Banker, Forbes, January 29, 2016

Demand for grass-fed beef has grown at an annual rate of 25-30 percent for the past decade at the same time that per capita beef consumption for traditional beef products continues to decline. A recent study determined that grass-fed beef demand in several major US metropolitan markets is 3 to 6 percent of the total beef market share.

There are several drivers for this growth. One is the natural health benefits – grass-fed beef has a lower fat content and fewer calories – 65% less fat and 50% fewer calories according to Mark Spagnola, Group Manager of Meat Merchandising for Wegmans Food Markets.

Wegmans has been ahead of the curve when it comes to selling grass-fed beef. They began selling it in 2009. Today it is sold as part of Wegmans’ Food You Feel Good About Organic Beef program. Read more >>


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