Demand for grass-fed beef has grown at an annual rate of 25-30 percent for the past decade at the same time that per capita beef consumption for traditional beef products continues to decline. A recent study determined that grass-fed beef demand in several major US metropolitan markets is 3 to 6 percent of the total beef market share.
There are several drivers for this growth. One is the natural health benefits – grass-fed beef has a lower fat content and fewer calories – 65% less fat and 50% fewer calories according to Mark Spagnola, Group Manager of Meat Merchandising for Wegmans Food Markets.
Wegmans has been ahead of the curve when it comes to selling grass-fed beef. They began selling it in 2009. Today it is sold as part of Wegmans’ Food You Feel Good About Organic Beef program. Read more >>